Fueled by a fascination for intelligent interactions through beacon technology, I’ve developed a retail-focused application that leverages these capabilities. This case study delves into the features and user journey within this innovative retail solution.

Welcome Push Notification: Upon entering the car park, users receive a personalized push notification, introducing the Smartshop feature for a more informed and convenient retail journey.

Smartshop Functionality: Enabling Smartshop on their phones unlocks various features, including offers, vouchers, event details, cinema showtimes, and a real-time car park counter. The app allows seamless parking payment via Apple Pay or alternative methods.

Beacons Detection: As users explore the shopping complex, the app detects small beacons near items, promptly notifying users about beacon functionality.

Item Detail View: Approaching an item, users can access details like colors, reviews, and location in-store. Tapping “Go” triggers an in-store map, guiding users to the product. They can add items to their basket for later purchase, pay immediately, or opt for delivery.

Emergency Situation Handling: In an emergency, a push notification alerts users, disabling Smartshop functionalities. The app provides a single button guiding users to the nearest emergency exit through an in-store map, prioritizing safety.

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Conclusion

This case study showcases how beacon technology in a retail app redefines the customer experience. By seamlessly combining push notifications, Smartshop features, beacon detection, and emergency handling, the solution creates a dynamic and user-centric retail environment. The innovative use of technology streamlines shopping and prioritizes safety, opening new possibilities for intelligent and immersive retail journeys.

• Client Self initiated
• Year 2018
• Services Product Design Conceptual Design