This content hub for Roche was swiftly developed in just three weeks, integrated directly into the UI for an advertising agency’s pitch.

Purpose: A Global Repository for Alzheimer’s and Dementia Knowledge. Amidst ongoing advancements in Alzheimer’s and Dementia research globally, the hub serves as a comprehensive repository for documents, videos, and podcasts on these medical issues. Facilitating global knowledge sharing, it empowers healthcare professionals (HCPs) to access references for personal use or to support care workers aiding individuals with Alzheimer’s and Dementia.

Why Taxi Concept? Inspired by the brief, succinct conversations often held with taxi drivers, the concept aligns with the concise nature of interactions with those affected by Alzheimer’s or Dementia. The conversational trigger in the hero section uses keywords for relevant content delivery, resembling the focused exchanges in a taxi.

Top-Rated Taxi Drivers Feature: Highlighting the most engaged contributors, this feature showcases individuals rated highly for their engagement or content placement on the hub.

Global Localization: Tailoring to Local Audiences: To ensure global relevance, the header image dynamically changes to suit different locations, possibly adapting the UI color as well.

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Conclusion

Despite the tight pitch project deadline, the hub’s potential benefits and value are clear. While more research time would have been ideal, the hope is that the project thrives and becomes a successful resource for the global Alzheimer’s and Dementia community.

• Client Roche
• Year 2020
• Services Product Design Conceptual Design