In 2019, amid multiple site upgrades at Three, I led the Google Assistant proposition from concept to delivery. This involved the online journey, extending to retail and AV channels—all achieved within a two-week sprint.

Wireframes: Due to the project’s initial vagueness, the UX laydown was the visual tool sent to Google for hierarchy and copy approval, ensuring alignment before Visual Design.

Header Carousel Imagery: Seamlessly blending Three and Google Assistant brands was crucial. The hero image featured a human in an avatar space, signifying the user sending queries to Google Assistant, encapsulated in a distinctive bubble asset.

Floating Cards: The floating card module added substance to the voice assistant, illustrating three real-life scenarios showcasing the product’s utility.

Final Design: After numerous sign-offs, the project culminated in the final design. Harmonizing two major brands posed challenges, with feedback from Google San Francisco, London, and Three HQ—a delicate yet crucial balancing act.

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Conclusion

This case study delves into the intricacies of merging Three and Google Assistant brands seamlessly, emphasizing the challenges faced and strategic decisions made throughout the UX journey.

• Client Three (Telco)
• Year 2019
• Services UI/UX