Create social assets
Turn a campaign brief into social assets using your brand’s colours, typography and layout rules.
Make your brand work with AI. Without losing control of it.
Give your team the brand guidance, assets and templates they need to create with AI. Keep creative direction and approval with your people.
Use with
Create a LinkedIn graphic for our Adviser conference. Use our brand toolkit.
AI is changing how teams create. Brand governance needs to keep up.
As teams use AI to produce content, it becomes harder to keep outputs aligned with brand standards. Guidelines written for people don't always translate into instructions AI tools can follow. The Brand AI Toolkit bridges that gap, helping teams work faster while keeping brand decisions clear and reviewable.
Built through real brand system work at Defaqto.
I developed the toolkit through work on Defaqto’s brand system, turning its visual guidance and design rules into instructions AI tools can use.
The brand hub brings guidance, assets and reusable templates together. A Submission Hub gives teams a place to send work for review, while an Approval Hub keeps approved and rejected submissions separate. People make the decisions.
Your brand guidance, easy to find
Find your brand colours, copy the values you need and check how to use them, all in one place.
See the rules AI uses
View the brand guidance your AI assistant draws on, so you can check it against the same source your team uses.
Your assets, ready to use and grow
Access your brand artwork and image library, download what you need, and add new assets as your catalogue grows. Your AI assistant can refer to the same library.
Turn your ideas into a clear brief
Use the Creative Brief Wizard with your AI assistant to shape your audience, objective and message, drawing on the brand guidance in the hub.
See the toolkit at work
Practical demonstrations of brand guidance, templates and instructions supporting AI-assisted creative work. People review and refine the results.
Build an email
Create an email from a brief, using approved styles and a reusable template.
Make a presentation
Turn an outline into a presentation with consistent typography, layouts and charts.
Built for teams introducing AI into their creative workflows.
In-house brand and marketing teams
Give your existing team and incoming hires a usable framework for applying brand guidance to campaigns and everyday communications.
Creative directors
Set clear creative standards and reusable starting points, while keeping judgement, direction and review with your people.
Regulated businesses
Support fintech, financial services, insurance and other teams that need clear brand guidance and human checks. Brand guidance works alongside your own compliance and approval requirements.
Boutique brand agencies
Extend brand services with a toolkit clients can use after handover. Bring guidance, assets and templates into their workflows, alongside their existing creative team.
Give your teams creative freedom. Keep your brand consistent.
The same brand guidance
Give people and AI tools the same rules for colour, typography, imagery and tone of voice.
A useful starting point
Use instructions, templates and examples to create social assets, emails and presentations with your brand already in place.
Submission and approval
Send work through the Submission Hub. Review it in the Approval Hub, keeping approved and rejected submissions separate and decisions with your team.
Room to grow
Update your guidance, assets and templates as your brand changes. Your team decides what becomes part of the shared toolkit.
Frequently asked questions
Can the toolkit change as our brand evolves?
Yes. Your guidance, assets, templates and instructions can be updated as your brand develops, keeping the toolkit useful as your needs change.
Can we still use our own prompts?
Yes. Describe what you need, who it’s for and what you want to achieve. The toolkit provides the brand context, and you can ask for changes or explore different approaches.
How much flexibility does it allow?
You can adapt the work for different audiences, channels and campaigns. The brand rules provide a consistent foundation, while your brief shapes the result.
How does it help keep AI on brand?
The toolkit gives AI clear rules, approved examples and instructions for checking its work. These provide a reference point as you create and refine, helping keep the output aligned with your brand.
Does it stop AI making things up?
AI can still make mistakes. The toolkit helps by providing approved information and instructions to flag gaps or ask for clarification. Facts, claims and finished work still need checking before use.
Does it learn from everyone who uses it?
Individual conversations don’t become approved brand guidance. Changes to the shared toolkit are made deliberately. Memory and data use depend on the AI platform and your account settings.
What is the brand hub for?
The brand hub brings your guidelines, approved assets, templates and examples together in one place. Your team can use it to find resources, understand the brand and support the work they create with AI.
Do we need existing brand guidelines?
Existing guidelines are a useful starting point. We can review what you have, identify gaps and bring your guidance and resources together into a practical toolkit.