Pet health tools beyond PDFs
“Graham was a key contributor to the success of this project, working seamlessly across a predominantly German engineering team while based in the UK. He communicated complex design decisions clearly, built strong relationships quickly, and collaborated effectively across language and cultural differences. His ability to align design intent with technical constraints helped the team move fast without sacrificing quality, and his structured, thoughtful approach made him a trusted partner to both product and engineering throughout the engagement.”
Project summary
Led UX/UI design across web and mobile, using a shared design system to support product growth.
Fragmented interfaces and PDF-based tools made the product harder to use, especially on mobile.
Aligning healthcare workflows with a unified, mobile-first design system.
Responsive reminders, weight tracking and scheduling improved mobile task completion by 35% and reduced usability-related support queries by 40%.
My role
I led UX/UI design across the Boehringer Ingelheim pet health platform, applying a shared design system across mobile and web. My role covered discovery, audit, information architecture and interface design for several product touchpoints.
Experience mapping across owner and vet journeys
Problem
The existing product ecosystem was fragmented. Core tools were delivered as PDFs or disconnected interfaces, which made mobile use awkward, created duplicate design patterns and limited how easily new features could be added.
This fragmentation made it difficult for veterinary professionals and pet owners to manage reminders, track pet health data, and access key information in a clear, intuitive way.
From Interactive PDF to Scalable Digital Tool
Challenges
- Inconsistent UI patterns across website and mobile app
- PDF-based tools not optimised for mobile or interaction
- Limited design-system foundations, slowing iteration
- Different needs across pet owners, vets and enterprise stakeholders
- Regulated healthcare environment, requiring accuracy and trust
Old versus New UI and UX
Outcome
Delivered a mobile-first pet health platform by auditing and restructuring the existing web, app and design library.
Replaced static PDF tools with fully responsive, interactive experiences and redesigned key journeys including reminders, weight tracking and calendar scheduling.
Impact:
- +35% increase in mobile task completion
- -25% drop-off across scheduling and reminder flows
- -40% usability-related support queries
- WCAG 2.1 AA accessibility alignment
- Unified design system reducing UI inconsistencies by 60%
The redesigned platform gave pet owners and veterinary professionals a clearer way to manage reminders, weight tracking and calendar scheduling across web and mobile.
Connected mobile experiences for pet owners
Clear settings and notifications for ongoing health management
