From an idea to 10,000 users in 12 months
Project summary
I designed and delivered BoshBets from idea to launch, owning product strategy, UX/UI, branding, growth assets and App Store submission.
Most sports tipping platforms lacked transparency and sustainable creator incentives, resulting in poor user trust and retention.
Balancing speed, UX quality, monetisation, and growth as a solo founder while validating a new subscription model in market.
BoshBets grew to 10,000 users in 12 months, validated a creator-led revenue model, and led to a six-figure acquisition offer.
My role
I conceived, designed and delivered BoshBets from idea to App Store launch and growth. That included defining the business model, designing the mobile product and creating the marketing assets needed to acquire users.
Product ownership from concept to launch
Problem
Sports tipping products often rely on opaque tipsters, poor UX and monetisation models that do not reward creators fairly. I wanted to test whether a transparent subscription model could work better for both tipsters and users.
Challenges
Building a viable product solo meant balancing speed, quality and commercial reality.
Key challenges included:
- Designing a mobile product that supported multiple tipsters and sports.
- Creating a monetisation model that aligned incentives between the platform and creators.
- Driving acquisition without a large marketing budget, using clearer positioning and targeted growth assets.
Product trade-off
The important trade-off was shipping early enough to validate demand while keeping the experience credible enough for users to trust paid tips, follow creators and return regularly.
Apple and Google Play store cards
Social media activity
Outcome
BoshBets launched on the App Store and grew to 10,000 users within 12 months. The creator-led subscription model was validated in market, with tipsters earning revenue through unique handles and shared subscriptions.
The traction led to a six-figure acquisition offer, proving there was commercial value in the model from idea through to exit.
What I owned and delivered:
- Product strategy and validation
- UX/UI design from concept to production
- Branding and visual identity
- App Store submission and launch
- Growth assets across landing pages, paid social and organic social
- Creator-led subscription and revenue model
Backend registered user list
Backend web tip publishing
